Pia Williams and with Najla Nureddin of the Waterloo Region Law Association spoke about the launch of their successful digital signage in their library at the LwL Curriculum session on March 19, 2024. It has been a great success and was not too expensive to roll-out. See attached slide show for details and examples of their signage.
Benefits include:
• Showcase research techniques and library services
• Lower costs for promoting the library
• Make book recommendations and display new books
• Advertise e-LiRN suite of electronic resources
• Market library events/workshop promotion
• Advertise library CPDs
• Promote library facilities, membership and services
• Communicate important information quickly to library users
• Energy efficiency
• Reduction in paper use
• Uniform marketing between digital signage and social media
A great way to let lawyers know your hours if your library is on a staffed part-time basis.
One-time Costs:
- Smart LED TV – $1,033
- TV Wall Mount – $40 + Labour
- Amazon Firestick – $50
- Approximate Total = 1,200.
On-going Costs:
- OptiSign Software – $216./year
- Is it possible to use Optisigns on existing desktop screens? Or is a tv necessary?
- It is possible but the subscription costs increases by the number of screens that it appears on and each desktop would count as one screen.
- Is it possible to use Optisigns on existing desktop screens? Or is a tv necessary?
- Canva – $150 (optional) to create promotional signs. Canva has a FREE option as well.